The Favorita variety was very appreciated as a table grape. When vinified, it was traditionally used to blend local red wines, such as Nebbiolo and Barbera.
In the early 1900s, the cultivation of this variety dropped a lot, replaced by other red grape varieties. Recently, however, the producers from Roero are re-evaluating the Favorita and vinificate its grapes for the production of Langhe D.O.C. Favorita.